Build with Rob
February 07, 2022

Adaptogenic Beauty Brand Deon Libra Reduces Stress From The Inside Out

From tragedy can come opportunity. When Devin’s father passed from a stress induced heart attack, she found herself anxiety ridden and unable to sleep properly for years. In coping with her loss, she began experimenting with adaptogens to calm her own body and mind. Creating body butters and teas from home, she discovered a new approach to beauty from the inside out. Frustrated that Black customers seem to be an afterthought in the beauty market, she set out to create Deon Libra, a brand that caters to the naturally higher stress levels of people in her own community. With her co-founder and COO, Brit Kirkland, Devin found a home for her nascent brand at Dyrdek Machine. This episode was recorded shortly after Rob and the Deon Libra founders met in person for the first time

Podcast detail image

strokeDevin McGhee & Brit Kirkland
are resilient Do-Or-Diers committed to a less stressed future.

Devin McGhee and Britt Kirkland are the founders of Deon Libra, an adaptogenic beauty brand formulated to support the body’s natural ability to handle stress and activate lasting healthy skin.


Rob Gives Advice to Entrepreneurs
August 16, 2021

Rob Gives Advice to Entrepreneurs

Machine Method Phase: DISCOVERY

Another group of hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.