One of the keys to a high quality, balanced existence is becoming extremely sensitive to your energy. Especially when it is being lowered by an action or external force, or gained by something you enjoy doing. This goes for work, family, friends, and literally anything else in life. In order to achieve energy awareness, you really need to get in touch with yourself to understand the nuances as to how you uniquely gain and lose energy.
Sanjay Kumar Rajpoot is a master of the hot global trend of sustainable vertical farming and hopes to do his part to end world hunger and help the environment with his startup, Plant Culture Systems. He is seeking advice on how to grow the best possible team when capital is not an issue, but building the company requires one’s undivided attention. He also asks Rob what his 3 non-selfish wishes from a genie would be, the answer to which needs to be heard to be believed.
Austin Gayne has been in the supplement sales game for a long time, and built successful companies along the way. But now he has what he believes to be a game-changing idea, namely female-targeted solution-based supplements that target specific areas of physical improvement. He wants to know what sort of mindset shift needs to occur for an entrepreneur to build toward an 8, 9 or even 10 figure exit. That is followed by a question about building the confidence to succeed at a high level.
You think you know how to pitch the end-user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into the market. That’s when the real work begins. The consumer reaction may not be exactly what you had hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. The goal is to continue refining until it is simple, clear, and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example. To follow the Mindright story from launch day to now, go back and check out episode 4 and episode 13 with Mindright CEO, Chris “Bernie” Bernard.
Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable.
Machine Method Phase: DISCOVERY
Another group of hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.
Machine Method Phase: DISCOVERY
These hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos, highlighting their experience and ideas, to apply for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.