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Build with Rob
May 13, 2021

Will You Be Proud if Your Idea Fails? with Saint Midas’ Emilio D’Angelo

They were chasing revenue, but it was a pivot to pride that changed the fate of Saint Midas. Emilio bought costume jewelry on Alibaba, set up a site, ran Facebook ads, and pulled in $300k in a month. This caught Rob’s attention, thinking, what if they could use this method and create a strong brand behind it. But by the time they got to market, the market had changed drastically. After several pivots, it was looking like The Machine’s first loss. But when they asked the question, “will I be proud if this fails?” everything changed. Saint Midas was born, intentional jewelry both were proud of, and now they split sizable dividend checks.

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strokeEMILIO D'ANGELO
IS A SWISS ARMY KNIFE DO-OR-DIER THAT POSSESSES A TIMELESS CREATIVE TOUCH.

Emilio D'Angelo is the co-founder and CEO of the jewelry company, Saint Midas. His passion for design, marketing, and product development pair perfectly with his obsession with the brand-building process. Emilio believes in being extremely open about his biggest successes and failures to help guide others on their path to growing a business.

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