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Build with Rob
June 14, 2022

Simplifying Your Product’s Value Proposition

You think you know how to pitch the end-user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into the market. That’s when the real work begins. The consumer reaction may not be exactly what you had hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. The goal is to continue refining until it is simple, clear, and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example. To follow the Mindright story from launch day to now, go back and check out episode 4 and episode 13 with Mindright CEO, Chris “Bernie” Bernard.

Also in this episode, Rob is joined by Amanda Greenberg, CEO of
Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable.

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Rob Dyrdek is a strokeDo-Or-Dier

Rob Dyrdek is a prolific entrepreneur, and entertainer who’s found success in every arena he’s endeavored. Rob’s secret, whether skateboarding on the world’s biggest stage or performing for millions on camera has always been a steady combination of relentless work ethic and unwavering self-belief. This extends to the consistent through-line of Rob’s unique career, and his single greatest passion, entrepreneurship. Rob believes there is no greater joy than turning an idea into a thriving business. He created Dyrdek Machine to serve as a home for like-minded Do-Or-Diers chasing big dreams.

MORE EPISODES OF stroke BUILD WITH ROB

Rob Gives Advice to Entrepreneurs
August 16, 2021

Rob Gives Advice to Entrepreneurs

Machine Method Phase: DISCOVERY

Another group of hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.