There are two states of mind that are not useful to becoming successful or living an amazing life. The first is Dwelling, which is a passive state that provides no current or future value. The second is Hoping and/or Wishing, a state that, while more fun in the moment, creates the same passivity and stagnation of dwelling. Neither of these mental states offer any positive momentum, and thus should be avoided. Live instead in states of Experiencing or Creating the future.
Podcaster, rapper and producer Ryan Sullivan joins the show. He launched his company, Podcast Principles, to create podcasts for individuals trying to expand their personal brands. Like many businesses, Ryan faces the challenge of scaling, meaning getting more clients and hiring and training a team. And how does he balance that with all of his other passion projects?
Dusty Pierson created an innovative mobile phone grip device with his college-aged son called Bandit. An engineer by trade, Dusty figured out the manufacturing and they were off. The father-son duo are now looking for advice on how to get to that next level and increase sales. Rob has some simple, effective thoughts to up their game.
You think you know how to pitch the end-user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into the market. That’s when the real work begins. The consumer reaction may not be exactly what you had hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. The goal is to continue refining until it is simple, clear, and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example. To follow the Mindright story from launch day to now, go back and check out episode 4 and episode 13 with Mindright CEO, Chris “Bernie” Bernard.
Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable.
Machine Method Phase: DISCOVERY
Another group of hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.
Machine Method Phase: DISCOVERY
These hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos, highlighting their experience and ideas, to apply for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.