Using willpower alone to achieve discipline is not sustainable. It becomes a constant battle, sucking energy from you, and is always an uphill battle. Even Rob didn’t understand the power of gamification before he started meticulously tracking his basic discipline statistics. It was only then that the data gave him energy. He could watch his progress and felt a sense of pride when he hit his goals. That reinforced his desire to win against himself and motivated him to keep going and continue to improve. Then habits were formed and what was previously a daily challenge was second nature. Only at that point could he set his sights on the next goal, and use gamification techniques to achieve it in the same way.
Brent Ramos of Koa House, which he bills as a “Tropical Punk” health & wellness brand, is already on his way to optimization with his own version of Rob’s rhythm of existence. He’s also used elements of the Machine Method to build his business, but he still could use a little guidance from Rob on fundraising. They also talk about applying business philosophies to family and other aspects outside of work.
You think you know how to pitch the end-user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into the market. That’s when the real work begins. The consumer reaction may not be exactly what you had hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. The goal is to continue refining until it is simple, clear, and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example. To follow the Mindright story from launch day to now, go back and check out episode 4 and episode 13 with Mindright CEO, Chris “Bernie” Bernard.
Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable.
Machine Method Phase: DISCOVERY
Another group of hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.
Machine Method Phase: DISCOVERY
These hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos, highlighting their experience and ideas, to apply for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.