Build with Rob

Build With Rob is a business show that gives you an inside look at Rob Dyrdek’s process for Manufacturing Amazing. Follow along as Rob and his Do-Or-Dier co-founder partners bring their visions to life.

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Build with Rob
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May 13, 2021

Will You Be Proud if Your Idea Fails? with Saint Midas’ Emilio D’Angelo

Build With Rob - Episode 5

They were chasing revenue, but it was a pivot to pride that changed the fate of Saint Midas. Emilio bought costume jewelry on Alibaba, set up a site, ran Facebook ads, and pulled in $300k in a month. This caught Rob’s attention, thinking, what if they could use this method and create a strong brand behind it. But by the time they got to market, the market had changed drastically. After several pivots, it was looking like The Machine’s first loss. But when they asked the question, “will I be proud if this fails?” everything changed. Saint Midas was born, intentional jewelry both were proud of, and now they split sizable dividend checks.

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