Build With Rob is a business show that gives you an inside look at Rob Dyrdek’s process for Manufacturing Amazing. Follow along as Rob and his Do-Or-Dier co-founder partners bring their visions to life.
Build With Rob - Episode 62
We set goals and work hard to achieve them every day, so it’s no wonder we become attached to both our goals and the processes by which we work toward them. But the world around us is chaotic and ever changing, so there is no way to continue to navigate the obstacles and challenges in your path without being highly adaptive. This is true of any goal in business or in life, and the same commitment to recognizing when a pivot is necessary applies. As you pursue any goal, the world changes, and you change. Take that into account and don’t be afraid to evolve both your strategy and the goal itself as need be to stay on track. A pivot does not mean you have failed at your original vision. It means you are smart enough to know the definition of success is fluid.
In this episode, Rob talks about his time spent with author Price Pritchett, who wrote the seminal book on accelerating success, The Quantum Leap Strategy (link below). Inspired by his wife to attend a seminar together, he got to know Price and even began working on a book with him. Rob explains what he learned from the man, how it informed his philosophy, and why their collaboration never saw the light of day. Rob discusses how in his own life, television created a quantum leap toward his business goals and walks us through how we can set goals, build pathways, and find unique ways to jump right to the end, bypassing time and energy in between.
Success is broad, and everyone’s definition of it is very personal to them. There are infinite ways to define success, but Rob contends that every version of success, no matter what it is or who is going through it, follows a similar pathway. That pathway is something he has termed “The Cycle of Success,” which he breaks down into 5 key phases that are broadly applicable. The most important piece of the Cycle is to be aware in advance that when things are at their most challenging, that is in fact a crucial part of the process itself and should be expected. This is the Third Phase, which Rob terms “The Great Test,” and it’s where quitting is the most tempting. But making it out to the Fourth Phase, and crossing The Belief Horizon, makes achieving the goal all but inevitable. Listen to the full episode for the rest of the phases that will guide you toward a better version of yourself.
You don’t know what you don’t know until it’s staring you in the face and you have to learn it fast. But forming mentor-mentee relationships with other more experienced entrepreneurs whose journeys you are hoping to one day emulate is an important way to fill in your blind spots with deep, battle tested knowledge and wisdom. In addition to the guests on the show and emerging entrepreneurs he meets along the way, Rob also mentors someone a little closer to home: his 5-year-old son. Rob’s son is already pitching companies, and as you’ll hear in this episode, has already figured out how to pull the investor card (on his mom).