We’ve created a highly intentional process for systematically fusing art, science and magic to manufacture amazing companies. We call it the Machine Method. Comprising five key phases, Discovery, Diligence, Build, Launch and Scale, this company-creating concept starts with filtering an idea through our Machine Principles, then designing the company using our Machine Core Elements.
The Discovery phase is an assessment process to determine if there is a desire to dedicate resources to weighing the viability of a potential opportunity. Once we determine the idea fits this basic criteria we then do a Machine Principle Assessment to determine if the opportunity is the right fit for the Dyrdek Machine.
The Diligence phase is the initial development of the opportunity as well as the validation period before partnership. This is not only a time to develop the beta of the overall business, but also a time to seek out as much knowledge and expertise to help validate the assumptions of concept, market and opportunity. At the end of this phase we will decide to commit the capital and create the company based on an investment hypothesis.
The Build phase will focus on defining and developing the core to more consumers, then creating the initial product, and brand concepts for testing using our Machine Core Elements. Then the product and brand along with a refined investment hypothesis will be presented to potential capital partners and prepared to go-to-market.
The Launch phase is the most exciting yet difficult phase. Even with the most thorough, strategic plans, taking a product to market and growing a business requires an immense amount of energy and determination. Once the product is in market and the company has been operationalized it is non-stop customer development and hypothesis testing until the company has found product-market fit and a clear business model.
The Scale phase will optimize systems and processes now that a clear business model has been developed and the company is ready for accelerated growth. Amplifying all aspects of the company taking the product from the core consumer to the more consumer and expanding the product line and distribution channels. Based on the initial exit strategy developed as part of the investment hypothesis the business will seek to be acquired or create a liquidity event.