Rob Dyrdek is a
Rob Dyrdek was raised around creatively-driven entrepreneurs.
At 12 years old, he watched as his mentors built company after company in the skateboarding lifestyle space while he focused on becoming a professional skateboarder. He sat in the room at 16 years old and helped choose the name for the skateboard company with which he would later ride professionally for 20 years.
Leaving high school at 16, Rob focused on creating his personal brand as a young pro skateboarder and launched his first company at 18.
This insatiable appetite to create led Rob to develop multiple television shows and his very own cartoon of his childhood crew.
He relentlessly built multiple brands in categories ranging from footwear, apparel and eyewear to gaming and entertainment.
As he found success, his relentless drive to create got bigger and more dynamic. He focused on pushing skateboarding to another level—from designing one of his 35 signature pro model shoes; to creating the world’s first skate plaza; to writing, producing and financing the first skateboarding feature film; to creating the very first professional skateboarding league.
Creating companies became his truest passion, and his life’s work.
His obsession with creative systems lead to the development of The Machine Method and the creation of Dyrdek Machine.
Rob uses the Dyrdek Machine platform to master his ability to foster ideas, curate individuals, and systematically create successful, thriving businesses from nothing more than a vision and a dream.
His relentless work ethic and unwavering self-belief is the foundation for creating this unique one-of-a-kind venture studio. He had the vision for Dyrdek Machine, he believed in it, and created it.