Build with Rob
August 09, 2021

Outstanding Foods CEO Bill Glaser and Partner Lewis Howes on the Big Rebrand

Machine Method Phase: SCALE

It was bestselling author and podcaster, Lewis Howes who first introduced Bill Glaser to Rob, catalyzing a partnership that would grow into a $100million venture just five years later. It is this focus of being a “super-connector” that has Lewis invested in two Dyrdek Machine companies, Outstanding Foods, and Mindright.

Rob touts Billy G as the best CEO in his portfolio, so when Outstanding Foods’ second truly innovative product, Take Out, caused customer confusion due to its branding, Bill was quick to rebrand and introduce Outstanding Puffs to positive consumer and buyer feedback.

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BILL GLASER is a master Do-Or-Dier with a plant-based mindset and the vision to see it all.

Bill Glaser has been a serial entrepreneur since the age of five, when he went door-to-door selling vegetable seeds and greeting cards to make money. His post-childhood career began as a financial advisor with storied investment banks before founding his own financial firm, and then founding several companies as an entrepreneur, including two 9-figure exits. His latest venture, Outstanding Foods, celebrates plant-based foods. Lewis Howes is a New York Times Bestselling author of the hit book, The School of Greatness. He is a lifestyle entrepreneur, high-performance business coach, and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. He hosts a top 100 iTunes ranked podcast, The School of Greatness, which has over 100 million downloads and 1000 episodes since it launched in 2013. Lewis was recognized by The White House and President Obama as one of the top 100 entrepreneurs in the country under 30. Details Magazine called him one of “5 Internet Guru’s