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Build with Rob
April 29, 2021

Market Testing a Brand Changes Everything with Mindright’s Chris “Bernie” Bernard

The recent launch of Mindright was a success, but without extensive market testing, it may not have been. Rob and Bernie knew exactly how to market Mindright’s mood-enhancing, feel-good blend of nootropic superfood ingredients. Then the test market told them they were absolutely, unquestionably wrong. This is about the importance of validating our assumptions, rather than assuming we’re right, and being willing to evolve our instincts to create something even more profound.

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strokeCHRIS "BERNIE" BERNARD
IS A MINDFUL DO-OR-DIER WHOSE PASSION IS CREATING HAPPINESS

Bernie is a CPG expert and investor with over 20 years of experience in apparel, outdoor, and packaged foods. Having successfully navigated the better-for-you snacking space with protein-packed snack brand Buff Bake, Bernie has now shifted his sites to the condition-specific marketing identifying Mood and Mental wellbeing as the next big frontier with Mindright.

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