Volume
-
+
Build with Rob
April 29, 2021

Market Testing a Brand Changes Everything with Mindright’s Chris “Bernie” Bernard

The recent launch of Mindright was a success, but without extensive market testing, it may not have been. Rob and Bernie knew exactly how to market Mindright’s mood-enhancing, feel-good blend of nootropic superfood ingredients. Then the test market told them they were absolutely, unquestionably wrong. This is about the importance of validating our assumptions, rather than assuming we’re right, and being willing to evolve our instincts to create something even more profound.

stroke
Podcast detail image

strokeCHRIS "BERNIE" BERNARD
IS A MINDFUL DO-OR-DIER WHOSE PASSION IS CREATING HAPPINESS

Bernie is a CPG expert and investor with over 20 years of experience in apparel, outdoor, and packaged foods. Having successfully navigated the better-for-you snacking space with protein-packed snack brand Buff Bake, Bernie has now shifted his sites to the condition-specific marketing identifying Mood and Mental wellbeing as the next big frontier with Mindright.

MORE EPISODES OF stroke BUILD WITH ROB

Rob Gives Advice to Entrepreneurs
August 16, 2021

Rob Gives Advice to Entrepreneurs

Machine Method Phase: DISCOVERY

Another group of hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.