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Build with Rob
May 06, 2021

How We Learned to Pre-Pivot with Outstanding Foods’ Bill Glaser

The last-minute pivot set Outstanding Foods on its $100 million path. Bill had all the experience in the world, but none of it was in food. When he partnered with a top vegan chef to create the pigless bacon chip and create a new snack category, he ran into massive co-packer issues right before launch. With products already in stores, he and Rob had to pull off an unprecedented 11th-hour pivot to save the company. They did, in record time, and the experience added the “pre-pivot” to the Machine Method. Oh, and the company is now worth $100M.

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strokeBILL GLASER
IS A MASTER DO-OR-DIER WITH A PLANT-BASED MINDSET AND THE VISION TO SEE IT ALL.

Bill Glaser has been a serial entrepreneur since the age of five when he went door-to-door selling vegetable seeds and greeting cards to make money. His post-childhood career began as a financial advisor with storied investment banks before founding his own financial firm and then several companies as an entrepreneur, including two 9-figure exits. His latest venture, Outstanding Foods, celebrates plant-based foods.

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