Machine Method Phase: DISCOVERY
Another group of hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.
Southern Foster - After pitching a pillow with speakers inside, he’s now pivoted to the “Thrillow,” a customizable pillow with a BANG of a surprise when opened.
Roel Konings - Pitching “Kick of the Day,” a customizable shoe and leather goods decal, which has now rebranded as PopStickr.
James Blancher - The Bonsai Hunter himself has big dreams for the future of bonsai in cyberspace, but currently makes custom pots and runs his YouTube channel.
Dillon Sutton - Creator behind the TransLucid apparel brand that boasts an inclusive message and sacred geometry.
You think you know how to pitch the end-user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into the market. That’s when the real work begins. The consumer reaction may not be exactly what you had hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. The goal is to continue refining until it is simple, clear, and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example. To follow the Mindright story from launch day to now, go back and check out episode 4 and episode 13 with Mindright CEO, Chris “Bernie” Bernard.
Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable.
Machine Method Phase: DISCOVERY
These hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos, highlighting their experience and ideas, to apply for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.