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Build with Rob
April 22, 2021

How to Build a Company For Exit With Superjacket’s Shane Nickerson

The story behind Superjacket, the TV production company that Rob and Shane built and sold. Shane first entered Rob’s orbit as a story editor on Rob & Big. Together, they formed Superjacket, which went on to produce all of Rob’s MTV shows. Superjacket was created with a 3-year timeline to sell, which, with a lot of hard work and a little magic, succeeded right on schedule. Before they even started the company, they leveraged their unique advantages, agreed on a clear goal, mapped every action to that goal, and the goal was realized.

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Podcast detail image

strokeShane Nickerson
is a creative super rainbow Do-Or-Dier that bleeds comedy gold

He went from acting in commercials to producing over a thousand episodes of television for multiple networks. In 2013, he founded Superjacket Productions with Rob, and together they created MTV’s RIDICULOUSNESS, now in its 22nd season. His directorial debut, Dude Perfect: Backstage Pass for YouTube Originals has over 30 million views.

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Will You Be Proud if Your Idea Fails? with Saint Midas’ Emilio D’Angelo
May 13, 2021

Will You Be Proud if Your Idea Fails? with Saint Midas’ Emilio D’Angelo

They were chasing revenue, but it was a pivot to pride that changed the fate of Saint Midas. Emilio bought costume jewelry on Alibaba, set up a site, ran Facebook ads, and pulled in $300k in a month. This caught Rob’s attention, thinking, what if they could use this method and create a strong brand behind it. But by the time they got to market, the market had changed drastically. After several pivots, it was looking like The Machine’s first loss. But when they asked the question, “will I be proud if this fails?” everything changed. Saint Midas was born, intentional jewelry both were proud of, and now they split sizable dividend checks.

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How We Learned to Pre-Pivot with Outstanding Foods’ Bill Glaser
May 06, 2021

How We Learned to Pre-Pivot with Outstanding Foods’ Bill Glaser

The last-minute pivot set Outstanding Foods on its $100 million path. Bill had all the experience in the world, but none of it was in food. When he partnered with a top vegan chef to create the pigless bacon chip and create a new snack category, he ran into massive co-packer issues right before launch. With products already in stores, he and Rob had to pull off an unprecedented 11th-hour pivot to save the company. They did, in record time, and the experience added the “pre-pivot” to the Machine Method. Oh, and the company is now worth $100M.

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Market Testing a Brand Changes Everything with Mindright’s Chris “Bernie” Bernard
April 29, 2021

Market Testing a Brand Changes Everything with Mindright’s Chris “Bernie” Bernard

The recent launch of Mindright was a success, but without extensive market testing, it may not have been. Rob and Bernie knew exactly how to market Mindright’s mood-enhancing, feel-good blend of nootropic superfood ingredients. Then the test market told them they were absolutely, unquestionably wrong. This is about the importance of validating our assumptions, rather than assuming we’re right, and being willing to evolve our instincts to create something even more profound.

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Welcome to The Dyrdek Machine: A Primer
April 21, 2021

Welcome to The Dyrdek Machine: A Primer

A step-by-step guide through the Machine Method, systematically fusing art, science, and magic to create amazing companies. Rob flies solo, taking us on a journey through everything we need to know about Dyrdek Machine, the Machine Method, the Machine Core Elements, the Machine Principles, Do-or-Dier leadership qualities, and how it all comes together to build amazing businesses and achieve success.

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