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Build with Rob
May 27, 2021

Evolving Your Business For a Higher Multiple with Street League Skateboarding’s Brian Atlas

From skateboarding events company to SVOD, SLS more than doubled its valuation overnight. Brian is now the President & COO of The Dyrdek Machine, but it all started with a business plan in the Rob & Big kitchen. SLS was Rob’s vision to take skateboarding into the realm of mainstream sports, but he needed someone to write the business plan and operate it. He and Brian teamed up, brought on capital partners through trial by fire, and eventually expanded the events business into SVOD. The evolution into media took the valuation from a 1.5x revenue multiple to a 6x revenue multiple and led to an acquisition.

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strokeBRIAN ATLAS
IS A ONE OF A KIND SUPER DO-OR-DIER BUILT TO METHODICALLY EXECUTE WITH EASE.

Brian Atlas began his career as the co-founder, President & COO of Street League Skateboarding (SLS), the first organized & elite global professional skateboarding league. During the course of Atlas’s leadership at SLS, the league generated over $50 million in sponsorship and media revenue and established skateboarding as the premier category of action sports. As the President & COO of Dyrdek Machine, Atlas helped drive SLS to its successful merger with Nitro Circus to create Thrill One Sports & Entertainment.

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