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Build with Rob
July 08, 2021

Innovation that Led to the First-Ever Sock Card with InStitches’ Taylor Shupe

“Never go into business with your friends,” is what Rob and Taylor both believe and both ignored when throwing all governing rules to the wind at the height of the pandemic and starting their sock brand, InStitches, together. Taylor happened to have the world’s most advanced, eco-friendly textile factory in China, and the guys had so much respect for one another as entrepreneurs, it was a no-brainer. And while the first iteration of Boosocki was generating $30k a month pretty much out of the gate, it was when they decided to pivot hard into whitespace with the sock card that the vision really became clear.

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strokeTAYLOR SHUPE IS A FUTURISTIC DO-OR-DIER WITH AN INFINITELY SUSTAINABLE MINDSET

Taylor Shupe is the co-founder of InStitches with Dyrdek Machine and its sub-brand, BooSocki. He is a longtime entrepreneur, having co-founded Stance and most recently FutureStitch. He built a state-of-the-art knit factory in China and has a vision to make clothing entirely recyclable and remedy the growing environmental impact of fashion. As he expands his operation to Los Angeles, he is currently serving as the Vice-Chairman of YEEZY.

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Rob Gives Advice to Entrepreneurs
August 16, 2021

Rob Gives Advice to Entrepreneurs

Machine Method Phase: DISCOVERY

Another group of hungry, relentless entrepreneurs proved their merit by submitting detailed pitch videos with their experience and ideas for the chance to Build With Rob. While they may not be exact fits for the Dyrdek Machine’s hyper-specific criteria (see: EP01 Welcome to the Machine) for creating a company, Rob still believes all of these founders have what it takes to be successful and wants to lend his unique point-of-view to help them keep pushing forward to achieve their dreams.