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Build with Rob
July 08, 2021

Innovation that Led to the First-Ever Sock Card with InStitches’ Taylor Shupe

“Never go into business with your friends,” is what Rob and Taylor both believe and both ignored when throwing all governing rules to the wind at the height of the pandemic and starting their sock brand, InStitches, together. Taylor happened to have the world’s most advanced, eco-friendly textile factory in China, and the guys had so much respect for one another as entrepreneurs, it was a no-brainer. And while the first iteration of Boosocki was generating $30k a month pretty much out of the gate, it was when they decided to pivot hard into whitespace with the sock card that the vision really became clear.

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strokeTAYLOR SHUPE IS A FUTURISTIC DO-OR-DIER WITH AN INFINITELY SUSTAINABLE MINDSET

Taylor Shupe is the co-founder of InStitches with Dyrdek Machine and its sub-brand, BooSocki. He is a longtime entrepreneur, having co-founded Stance and most recently FutureStitch. He built a state-of-the-art knit factory in China and has a vision to make clothing entirely recyclable and remedy the growing environmental impact of fashion. As he expands his operation to Los Angeles, he is currently serving as the Vice-Chairman of YEEZY.

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