Ryan Wenger went from corporate lawyer to corporate travel pioneer. He had the simple, yet innovative idea of making travel planning customizable based on when and where you want to go, and how much money you’d like to spend.
This was a game-changer for modern travel, and I knew right away this had huge potential as a consumer product. Before our vision could be fully actualized, a Fortune 10 company saw this as an opportunity to streamline business travel and WhereTo was born. For the first time, a company no longer needed to control travel costs through allocated budgets; they could now just input the date and location of a meeting, and book the most cost-efficient travel option available.