Momentous

Matt Wan dedicated himself to a mission to create no-compromise products for athletes committed to the relentless pursuit of progress. In his pursuit, Matt sought out the expertise of elite trainers, product engineers, and dieticians. The result: the highest quality products on the market. Period.  

I worked with Matt to redefine the vision and brand beginning by pivoting the name from Project One to Momentous. We chose Momentous because it spoke to the achievements we made in product development from a taste, quality and safety perspective, and the momentous feats our products enable athletes to achieve. Today, Momentous products are used by MLB, NFL, NBA, NCAA teams and athletes alike.