Bill Glaser is a master Do-Or-Dier® with the vision to see it all with a plant-based mindset and Dave Anderson is a plant-based magician Do-Or-Dier® with the gift to create the impossible. These two 25-year vegans are on mission to convert the world to a plant-based diet through amazing tasting, innovative food products. When I first tasted the pigless bacon chip I knew it was a pure white space in the snack game. It was simply one of the best tasting chips I had ever had in my life.
Initially called Fresh Soul, I pushed Bill to try and think of a concept that pushed the boundaries in this typically conservative space. I’ll never forget the day he suggested the name Pigout for the chip name. It was shockingly perfect. Since taste leads everything it was a perfect fit for brand name Outstanding Foods. We worked together to develop the look and feel for the brand. I texted him a pig emoji and no-symbol emoji, and the look and feel was born.
I’ll never forget the day he suggested the name Pigout for the chip name. It was shockingly perfect.