Jon Buscemi and I are longtime friends who had always dreamed of creating a footwear brand together. After months of ideation and diligence, we saw clear white space for premium slippers. There was a turning point where Jon bumped into a friend wearing a pair of hotel slippers with an uncanny ease and confidence that led Jon to want to reimagine the iconic hotel slipper.
After the initial development of the slipper, we realized that there was a much greater opportunity to create a holistic comfort brand. We decided to lead with a range of waffle footwear every bit as comfortable as those upscale hotel slippers, but with the quality craftsmanship needed to stand up to the day-to-day grind of city streets. We were ready to change the comfort game forever.