Who We Are

Manufacturing Amazing

We are a Core‑to‑More venture studio for Forever Brands and Media.

The science is the system, and the art is putting it all together—that’s what makes our venture studio different from most VCs.

We’ve engineered the fundamental operational, brand, and financial system and principles we believe all profitable, sustainable, meaningful companies possess into a science. The art is finding the people and ideas and putting together all of the pieces.

Our tools, frameworks, systems, and methods provide brands born of passion the proper structure required for long-term sustainability.

Our foundational truths

We seek to minimize risk and maximize forever, meaning we only invest in companies with a clear path to predictable success. This path unveils itself after going through a comprehensive due diligence process comprised of ninety-nine truths, where brand is analyzed with the same importance as finance and operations.

Idea Immersion
01
Quick Brand Assessment
brand
02
Brand Competitive Considerations
brand
03
Quick Finance & Legal Assessment
finance
04
Finance & Legal Competitive Considerations
finance
05
Quick Operations Assessment
operations
06
Operations Competitive Considerations
operations
07
Brand Assessment
brand
08
Product Assessment
brand
09
Direct Competitor Assessment
brand
10
Replacement Competitor Assessment
brand
11
Industry Assessment
brand
12
Audience Assessment
brand
13
Listening Audit
brand
14
Product Assessment
finance
15
Industry Assessment
finance
16
Financial Assessment
finance
17
Core System Assessment
operations
18
Industry Assessment
operations
Opportunity Valuation
19
Magic Evaluation
brand
20
Brand Evaluation
brand
21
Universe Fit Evaluation
brand
22
Opportunity Size Evaluation
finance
23
Profitability Matrix
finance
24
Buyer Evaluation
finance
25
Legal Evaluation
operations
26
Key Stakeholder Evaluation
core
27
Leadership Engine Evaluation
core
28
Manufacturing Plan Evaluation
core
29
Engineering Assessment
core
Golden Gate
30
Valuation
finance
31
Negotiation
finance
32
Opportunity Overview Deck
core
33
Engineering Design
core
Brand Soul
34
Audience Truth
brand
35
Convention
brand
36
Disruption
brand
37
Why
brand
38
How
brand
39
Passion Statement
brand
40
What
brand
41
Brand Name
brand
42
Profit Statement
finance
Core-To-More Strategy
43
Core-to-More Audience Segmentation
brand
44
Core-to-More Universe
brand
45
Story Core
brand
46
Core
brand
Brand DNA
47
Brand Voice
brand
48
Brand Archetype
brand
49
Manifesto
brand
50
Brand Identity
brand
51
Cultural Values
brand
52
Brand Behavior
brand
53
Internal Culture Design
brand
54
Brand Script
brand
Forever Strategy
55
Content Strategy
brand
56
Core Audience Value Proposition
brand
57
Product Experience Design
brand
58
Product Strategy
brand
59
Product Anchor Filters
brand
60
Media Strategy
brand
61
Pricing Strategy
finance
62
Distribution Strategy
finance
63
Sales Strategy
finance
64
Revenue Model
finance
65
Legal Structure
operations
66
Goals & Actions
core
67
Sell Story
core
Core Plan
68
Activation Architecture
brand
69
Core-to-More Map
brand
70
Website Development
brand
71
Owned Media Development
brand
72
Paid Media Development
brand
73
Influencer Media Development
brand
74
PR Media Development
brand
75
Content Production
brand
76
Scaling Stories
brand
77
Manufacturing Plan
finance
78
Operating Model
operations
79
Capitalization Plan
operations
80
Liquidity Plan
operations
81
Failure Plan
operations
82
Governance Plan
core
83
Organizational Structure
core
Core System
84
Product Quality & Service Design
brand
85
Concept-to-Consumer
brand
86
Financial Reporting
finance
87
Accounting, Bank & Tax Process
finance
88
People Process
operations
89
I.T. Strategy & Process
operations
90
Project Management
operations
91
Vendor Engagement
operations
92
Master Process
core
93
Rhythm of the Company
core
Vision Consistency
94
Brand Book
brand
95
Brand Toolkit
brand
96
Go-to-Market Playbook
brand
97
Finance Toolkit
finance
98
Operations Toolkit
operations
99
Core Management Dashboard
core


Our system for forever

Our fundamental truths build our core system. This system fortifies the companies, reduces risk, and allows in some cases for us to predetermine success.

The confidence we have in our system allows us to behave as a conservative venture capital firm.