Our Portfolio

Build & Invest

Pre revenue concept to consumer brand and business development. Capital investment with large equity position and active managing role.


SuperJacket Productions is an end to end, all media production company formed by Rob Dyrdek and Shane Nickerson in 2013. Building upon the continued success of shows like Rob and Big, Rob Dyrdek's Fantasy Factory, and Ridiculousness. SuperJacket’s full service capabilities include talent curation, concept development, full­ service production, and all post work through its holding companies Purple Shark Production, Conduit Post, and Crown Media.

Street League Skateboarding

Founded by pro skateboarder Rob Dyrdek in 2010, Street League Skateboarding (SLS) was created to foster growth, popularity, and acceptance of street skateboarding worldwide. Since then, SLS has evolved to become a platform that serves to excite the skateboarding community, educate both the avid and casual fans, and empower communities through its very own SLS Foundation. As the premier competitive series in skateboarding, the SLS Nike SB World Tour elevates street skateboarding and showcases an international roster of skating’s elite pros as they compete in an easy to follow, instant scoring format.


Momentous is a nutritional supplement company dedicated to engineering perfect performance products. Our vision is to redefine the supplement category by making premium products ridiculously easy to understand and purchase. Grounded in experience, driven by science, and consumed by transparency, Momentous designed in exclusive collaboration with the Boston Celtics and San Francisco 49ers.


Ultracast is the premier platform for live 360 and VR content. Ultracast takes fans beyond the live experience as it collaborates with rightsholders to provide them with the ultimate solution to monetize their 360-degree and virtual reality rights. A seamless solution, Ultracast sets up a unique broadcast that streams to millions of users mobile phones worldwide, letting them feel like they are at the venue themselves.


ETN is the first digital network of its kind, delivering live, unpredictable, raw skateboarding directly to your hands through original shows and live events. Created by skateboarders to support skateboarding, ETN’s mission is to work with all skateboarders, filmmakers, and photographers in pioneering a new platform where skateboarding content comes alive.

Outstanding Foods

Founded on a simple idea: To create the best tasting plant-based foods on the planet that you’ll absolutely love. How do we make Outstanding Foods so full of flavor and free of guilt? One bite will tell you how we keep it real with pure, wholesome ingredients – and NOTHING artificial or from animal ingredients- all prepared for you with proprietary chef-crafted methods. You get to eat food prepared by renowned chef Dave Anderson. He won’t let anything leave his kitchen until it tastes absolutely OUTSTANDING!


CCCXXXIII is redefining the concept of luxury. We want to take you back to a time where the very definition of luxury was based on the quality and craftsmanship of every product. We have traveled worldwide for the finest materials and have sought out the most respected sources. Working with top artisans to handcraft each piece, we have created every individual product to exceed even the highest of standards. Each limited-edition item has been designed as a form of functional art. We believe true luxury should not just be a lifestyle, but a genuine experience.

Saint Midas

They say wealth is in the mind, not the pocket. Saint Midas is your link between now and tomorrow - your future mindset. As an emerging luxury streetwear and accessory label based in Los Angeles, Saint Midas was imagined to always be more than meets the eye. With a heavy emphasis on quality, each piece is carefully designed with the intention to usher in a new era of mentality, to purvey progress.


Invest & Advise

Pre revenue brand and business strategy. Capital investment with large equity position and active advising role.


WhereTo is an AI-powered online booking engine with Fortune 500 clientele. Most enterprise travel policies frustrate travelers and waste money. Travelers are pushed towards a static list of “preferred” hotels and air carriers that seldom offer the best value on any given day. WhereTo works differently. The customizable algorithm balances price against traveler preferences, luxury, and commute time in alignment with each company's values and culture.


A highly innovative product creation and business growth partner to the food, beverage, nutrition, wellness and social impact communities. The Chemistry team consists of encapsulation scientists, product designers, market strategists and project deployment specialists. Together, we pioneer disruptive products made from sustainable materials that are built to reach, serve and inspire far greater numbers of people than previously possible – and with far greater benefit.

Made by Science

As cannabis becomes recreationally available across the country the problems currently found in edibles will only magnify. Made by Science was created with the goal of supplying the emerging global market with a new standard of cannabis ingredients. Synonymous with quality assurance, our elite science offers our partners the next generation of quality, safe and reliable delivery systems in the cannabis industry.

Black Feather

Some whiskeys focus on their history. At Black Feather we focus on our whiskey. America was a thing that wasn’t supposed to happen, really. We had to build fast and we had to build good, and never had the luxury of looking over our shoulders. That’s why we made our whiskey the way we did. Sure, we use all the distillation processes of classic whiskeys, but we set out to make a whiskey that’s about right now. A whiskey that’s simple, pure, always straight up. A whiskey that’s not about where it’s from, but where it’s going.



Post revenue capital investment with minor equity position

Leesa Mattress

Leesa is an exciting, fast-growing direct-to-consumer online mattress company that is disrupting the traditional mattress industry. The innovative Leesa mattress ships compressed in a box to your doorstep, complete with a 100-night risk-free trial and free shipping. Leesa is also committed to giving back, donating one mattress to a shelter for every ten they sell. Leesa was recently named by Internet Retailer as the fastest growing e-commerce brand in 2015, and was also named to Forbes Top 20 Startups to Watch in 2016.

Beatbox Beverages

Your parents drank boring boxed wine. You shouldn’t have to. We believed that when we mixed our first batch of Beatbox Beverages and we believe it now.BeatBox packaging and product is inspired by music and its power to bring people together.The flavors are remixes of timeless classics, but with an amped up modern twist. It doesn’t matter whether you’re floating a river in Texas, tailgating a football game in Florida, or soaking up the California sun on the beach.Grab a box. Slap the bag. Share With Friends.

Beach Whiskey

Beach Whiskey was founded in 2015 by entrepreneurs who are leaders in beverage, entertainment, sports, lifestyle and services industries. Beach Whiskey is an American whiskey made for sun worshiping, moon chasing, fun seekers. A whiskey for the wise and the whimsical. A whiskey for those drawn to the water, the waves, who welcome a little wickedness. Beach Whiskey is about time…... your time, our time, daytime! Born on the beach of yesteryear, enjoyed everywhere you can find “your place in the sun”. Please sip and swim responsibly!


Born out of desire and necessity, Stance™ began their sock rebellion in 2010 by creating socks that were unique, daring, and creatively bold. With billions of feet roaming the earth, the Stance team saw an undeniable void in the marketplace, and it was this void that presented an opportunity which soon became their calling. The goal of Stance is to unravel the spools of convention and prove that socks aren’t just about necessity but can be about personal expression with their eye catching graphics and uncommonly comfortable fit.


The fastest growing sports organization in the world, the Ultimate Fighting Championship® (UFC®), started in 1993 as a professional mixed martial arts (MMA) organization. UFC has revolutionized the fight business, and today stands as the world's leading MMA promoter, offering the premier series of MMA sports events that have sold out some of the biggest arenas and stadiums across the globe. UFC programming is available in over 354 million homes in more than 145 countries, in 19 different languages. The UFC also holds the distinction as the largest live Pay-Per-View event provider in the world.