DRIVEN
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Dyrdek Machine is a venture creation studio that focuses on manufacturing amazing companies by systematically fusing art, science, and magic. We provide expertise, capital, and amplification to visionary entrepreneurs destined to impact the world. We guide Do-Or-Diers through the Machine Method; chronicle the journey together on Build With Rob, and pay it forward through the Do-Or-Dier Visionary Foundation. Since launching in 2016, Dyrdek Machine has created 18 brands — 6 have exited for a combined $550M.

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SEE IT,
BELIEVE IT,
Highlighted TextDO IT

Dyrdek Machine is led by Rob Dyrdek, a prolific entrepreneur, and entertainer who’s found success in every arena he’s endeavored. Rob’s secret, whether skateboarding on the world’s biggest stage or performing for millions on camera has always been a steady combination of relentless work ethic and unwavering self-belief. This extends to the consistent through-line of Rob’s unique career, and his single greatest passion, entrepreneurship. Rob believes there is no greater joy than turning an idea into a thriving business. He created Dyrdek Machine to serve as a home for like-minded Do-Or-Diers chasing big dreams.

Highlighted TextYOUR INVESTOR
YOUR CO-FOUNDER

We are hands-on business builders and we're looking for Do-Or-Diers to build legendary consumer brands with. Here's what we offer to our Do-Or-Dier partners.

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FUNDING & DEVELOPMENT
FUNDING & DEVELOPMENT
We invest $250k - $10 million for the complete development of the business idea. We support fundraising to bring each Dyrdek Machine portfolio company to market.
MACHINE METHOD
MACHINE METHOD
Our process guides you from the idea stage through product and brand development, marketing, go-to-market, capital formation, all the way to a bonafide business.
RESOURCES & RELATIONSHIPS
RESOURCES & RELATIONSHIPS
We offer a variety of tools, resources, and relationships ranging from celebrity partners and publishers to agencies and platforms, which enable us to build quickly and efficiently.
MEDIA & AMPLIFICATION
MEDIA & AMPLIFICATION
We harness the power of Rob — his presence, communities, and creativity — to get our business in front of the right audience, and be a megaphone for long-term growth.

WE ARE
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We believe success can only be achieved by possessing both a relentless work ethic and an unwavering belief in your ability to create your own destiny. We surround ourselves with those that share this ideology.

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Highlighted Text MAGNETICALLY INSPIRING

Do-Or-Diers are contagious to everyone around them. Their energy is a magical force that is aspirational. This energy inspires others to work just as hard to achieve a common objective.

Highlighted Text PERPETUALLY OPTIMIZING

Do-Or-Diers truly get better with time. They strive to achieve constant elevation in all they do. They are obsessively evolving and improving because they know there’s always more to learn.

Highlighted Text PASSIONATELY COMPELLED

Do-Or-Diers are self-driven, by-any-means-necessary creators, possessed by a hunger that is never ending. Their fuel comes from the passion to achieve, and working hard is simply at the core of who they are.

Highlighted Text HONESTLY BRILLIANT

Do-Or-Diers know exactly what they know, and what they do best. They know their weaknesses with equal precision. They seek complementary brilliance to elevate all that they do.

Highlighted Text RELENTLESSLY CONSISTENT

Do-Or-Diers understand consistency is the key to greatness. They earn trust by routinely delivering the exceptional over and over. They are strategic, proactive, and purposeful in all thoughts and actions.

Highlighted Text PROFOUNDLY GROUNDED

Do-Or-Diers know themselves with unparalleled depth. This sense of self becomes their own due North. They are legitimately thoughtful, good people. Regardless of success or failure, they are unmistakably themselves in all situations.