Russell Athletic, Dyrdek Machine, and the Do-Or-Dier Visionary Foundation will be joining forces to release a limited-edition capsule collection. The collaboration will kick off with a social media sweepstakes on Giving Tuesday, November 29, to introduce the capsule collection to consumers who will vie to be one of 100 sweepstakes winners.
Founded in 2021, DODVF is committed to inspiring and rewarding historically underrepresented individuals who have an entrepreneurial mindset and unwavering passion for achieving their dreams. “We believe that one’s career goals and life goals should not be mutually exclusive, but rather holistically aligned, and people are happiest when they are able to combine the two,” said Rob Dyrdek, Founder of DODVF. “We understand that having an entrepreneurial mindset enables people to succeed in life, and we want to inspire people to leverage their newly acquired skills to pursue their dreams.
As a brand built on teamwork and respect for people, DODVF’s mission aligns with Russell Athletic’s long-standing brand value of building up communities and celebrating the passion, hustle, and accomplishments of the people within them. Russell Athletic is committed to ongoing efforts that support underserved communities by working together with a network of collaborators to listen and learn from these diverse groups and redirect support in a way that enables more opportunities in education and sport.
The Do-Or-Dier Athletic collection features a mashup of the DODVF and Russell Athletic logos printed on t-shirts, sweatshirts, hoodies, and sweatpants.
Learn more about the partnership or enter the sweepstakes for a chance to win exclusive partnership apparel.