INSPIRE stroke AMAZING.

stroke About

Founded in 2021, the Do-Or-Dier Foundation is the non-profit arm of the Dyrdek Machine that aims to fulfill the organization’s broader mission of impacting the way the world creates businesses by working to create a more equitable landscape for the next generation of entrepreneurs. Through grants, programming, and strategic partnerships, we support entrepreneurs from underrepresented communities, by providing them with access to the capital, network, and resources necessary to bring their ideas to life.

The Do-Or-Dier Foundation is dedicated to unlocking the full potential of those who are often overlooked. We believe that people have the power to create their own destiny through fortitude, grit and determination, but understand that opportunity not equally distributed in our world. We are focused on changing this reality by empowering underestimated entrepreneurs at the ideation stage.

We strive to empower underrepresented and underestimated entrepreneurs TO unlock their full stroke potential.

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stroke THE PROBLEM

Talent is equally distributed but opportunity is not.

According to a recent study, the #1 predicting factor for the success of an entrepreneur is the wealth of the founder’s parents.

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Only 8% of minority entrepreneurs pitched to angel investors last decade.

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77% of all US venture funding is concentrated in three major markets (CA, NY & MA).

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Formerly incarcerated individuals are 45% more likely to become entrepreneurs.

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New black-owned businesses start with almost 3x less in business funding.

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stroke Values

The Do-Or-Dier Foundation is
built upon 4 core beliefs:
DO-OR-DIER MINDSET

People have the power to create their own destiny through fortitude, grit and determination. Hustle beats talent when talent doesn’t hustle.

POWER TO CREATE

The best entrepreneurs do a lot with very little. They don’t wait to start and use everything within reach to move their idea forward by any means necessary.

EQUAL ACCESS

Talented people shouldn't be blocked from fulfilling their vision simply because society gives them a lack of access to resources, knowledge and opportunity.

IDEAS FROM ALL

Humanity deserves the best, most innovative ideas. Our society misses out on many of these ideas by consistently underestimating the greatest talent.

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THE stroke DO-OR-DIER PROFILE

stroke AMBITION

Do-Or-Diers have a desire to achieve success. Beyond just an idea an entrepreneur must, at their core, have an unwavering desire to realize their vision. They must never stop pushing forward to achieve this vision.

stroke FORTITUDE

Do-Or-Diers show courage in adversity. Being an entrepreneur is an extraordinarily difficult and trying process . It is essential to be able to weather the chaos to achieve success.

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stroke DETERMINATION

Do-Or-Diers have a firmness of purpose. A great entrepreneur must be completely committed to their vision and why they must achieve it. They will stop at nothing to bring their vision to life.

stroke GRIT

Do-Or-Diers show resolve and strength of character. In order to create a successful business an entrepreneur must have an iron will that serves as their strength to push through setbacks and never give up.

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stroke TARGET
stroke DEMOGRAPHICS

The Do-Or-Dier Foundation will focus on 3 target demographics and curate specific programming based on their unique needs

“Young Prodigy”
Youth Track

Youth from underrepresented communities.

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Provide tools and support to inspire youth to bring ideas to life.

Women & POC
Diversity Track

Women & POC from underrepresented communities.

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Provide strategic guidance to accelerate growth of companies.

Formerly Incarcerated
Fresh Start Track

Formerly incarcerated individuals.

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Provide a safe space to take ideas to the next level in the market.

stroke Support the DO-OR-DIER Foundation

Help us to create a more equitable landscape for the next generation of entrepreneurs.

PICK UP SOME MERCH. SUPPORT stroke THE CAUSE.

A portion of the proceeds of all sales goes to the Do-Or-Dier Foundation.