A swiss army knife Do-Or-Dier® with a timeless creative touch, Emilio D'Angelo had a vision for a jewelry company that would inspire and impact lives. As we pushed for a name that embodied the soul of the brand, Emilio presented the concept of Saint Midas. The name derived from the spirt who visited King Midas and gave him the golden touch.
It was perfect for a brand that is meant to be a wearable reminder of what blessings you seek. Emilio’s passion, work ethic and unique skill set infuses every aspect of the brand. He created the logos, shot the photography, and designed the website and ads, along with each piece of jewelry. The design aesthetic and style is as original and compelling as the purpose behind each design.
The design aesthetic and style is as original and compelling as the purpose behind each design.