Our Disruptive Beliefs
When building a brand, you must know exactly what makes you different. Convention is how everyone else is doing it. Disruption is how you’re doing it differently.
Most brands born from passion have naturally disruptive forces. They understand their audience and their needs because they are the market—literally living it every day. Truly understanding your market’s conventions and where you are disruptive is how you lay down the foundation for a Forever Brand. Our Convention vs. Disruption Roadmap details all of the ways we created meaningful change within the industry.
The traditional, expected way of
operating in the industry.
Our core beliefs that directly
conﬂict with convention.
- Contrived AmbitionPassionately Compelled
We believe when your drive is fueled by a passion to create and share, amazing things can happen.
- Brand and business are mutually exclusiveBrand and business are mutually mandatory
We believe you can only create a Forever Brand with a completely fused brand and business.
- Stay true and the business will take care of itselfMake a great business by staying true
We believe the only way to be successful is to be true to who you are and scale in what you believe.
- To get a business off the ground you need moneyTo get a business off the ground you need support
We believe new companies need tools, passion, commitment, expertise, money, and manpower to send amazing ideas into the stratosphere.
- High-volume lotteryPredictable success
We believe launching a new company is never a sure thing so one must do all they can to engineer long-term profitable success before they start.
- Brand is the creative layer over a marketing planBrand is the soul
We believe putting the brand first dictates the strength of the core business and its ability to thrive forever.
- Plan and process stifle creativityPlans and process provide the rails for pure, creative freedom
We believe it takes hard work, plans, and a proven process to go from a creative passion to a profitable business.
- It sells itselfDesigned to sell
We believe it takes more than a good idea—it takes tools, know how, and dedication to make an idea catch fire and stay burning.
- Owned media is your social media and websiteOwned media is the center of gravity
We believe Owned Media is the lifeblood of brands that stand for something.
- Build for a moment in timeBuild a fire that never dies
We believe brands should be designed to live forever.
We partner with early stage companies within focused territories we feel are the perfect collision between our expertise, our Brand POV, our network, audience alignment, degree of trend adoption, accelerant opportunity, etc.
We aim to acquire a significant stake in the companies we engineer with the goal of accelerating them to strategic growth capital with a significantly higher valuation due to:
- Our accelerant
- Our engineering system
- Our universe
Investment isBeyond Money
We help in four ways:
We’ve curated a symbiotic network made up of a series of interconnected people, media, operators, financiers, distributors, influencers, partners, proven methods, and best-in-class specialists who think alike, working together to create amazing brands.
Our focus on
We refer to lifestyle brands that solve a need for an established Core, but have the ability to scale to a larger More as Forever Brands.
- Design products for a specific Core’s need
- Defy trend and live forever—they are truly permanent and perpetual
- Possess a built-in authenticity anchor
- Transcend distribution
- Scale stories beyond the Core
- Inspire passion and loyalty
Our Core‑to‑More philosophy is rooted in the belief that a company should be able to sell products to the masses without wavering in their commitment to the loyal Core. When a company is built around a Core, it creates an Authenticity Anchor that can last forever. This anchor ensures meaningful, recurring product innovation, long-term consistency, and hyper focus.
Our Approach to
We believe the only way to look at media is holistically—a brand’s owned, earned, paid, and influencer media must work seamlessly together to effectively communicate a brand’s Story Core.
- Owned Media
- Paid Media
- Earned Media
Created & Controlled Media
- Mobile Apps
- Multi Channel Networks
- Direct Emails/
- Original Content
- Social Media Channels
Owned Television Shows
- Custom Relations
- Retail Presence/
- Product or Service
- Paid Content Promotion
- Display Ads
- Social Media Ads
- Paid Television Ads
- Print Ads
- News Stories
- TV Placements/
- Word of Mouth/
- Employee Advocacy
- User Generated Content
- Organic Influencers
- Paid Influences
- Sponsored Athletes
- Brand Ambassadors
- Brand Advocates
- Internet Famous
- Pro Form Programs
- Friends & Family
- Industry VIPs
- Core Seeding
Our Scalable Media Mindset
We believe the best stories scale, meaning they are beloved by the Core but have the universality to reach and connect to the masses.
When a Scalable Media mindset is employed in the engineering of a brand, stories are specifically designed to be so universally engaging that they have the ability to scale into their own brands and produce their own products such as TV Shows, Films, Books, Apparel, and more. We engineer Scaling Stories into all invested brands.