What We Look For

We’re for
entrepreneurial
Do‑Or‑Diers

We’re for those who have the fortitude, work ethic, grit, determination and unwavering self-belief to turn their passions into reality. They see it, plan it, believe it, then do it.

Do‑Or‑Diers

We’re for those who have the fortitude, work ethic, grit, determination and unwavering self-belief to turn their passions into reality. They see it, plan it, believe it then do it.

The Entrepreneurial
Do‑or‑Dier Landscape

There are many flavors of entrepreneur. Our favorites tend to be in the upper right.

Our Ideal Partners

We exclusively focus on partnering with Category Experts & Whitespace Seers.

Category Experts

Master an industry by immersion and goes solo when the time or opportunity arises.

Whitespace Seers

Follow in no one’s footprint and seize opportunity by launching a product in an empty space.

What We Look For

Whitespace Seers and Category Experts understand their audience with such clarity because they either are the audience or have worked in the industry for such a substantial amount of time it’s become second nature. As a result, they know their audience’s need, their pain, and most importantly the opportunity before the rest of the world can see it.

These Whitespace Seers and Category Experts tend to exist in two very specific ways. They are either highly creative and simply need financial and operational support or they are experienced operators and financial minds seeking creative, go-to-market and branding support.