Dyrdek Machine’s “Momentous” Announces Launch with First Product Line Developed with NBA, NFL, NHL Experts
Momentous, a performance supplement company, today announced the public launch of its first product line following more than a year of rigorous development with elite trainers and dietitians from all four major leagues and top Division 1 programs. Driven by science, consumed by transparency, and grounded in experience, Momentous was created to change the world of supplements. Their mission is to create the highest-quality professional grade performance products, using only top-grade ingredients tested by world-class sports lab testing and product certification and make them accessible to everyone.
“Every single aspect of the products was specified by our performance experts,” said founder Matt Wan. “They were incredibly specific. We told them we wanted to build something that put performance above all else — to the exclusion of all other considerations. From there we just let ‘em off the leash — no budget, no limits — you guys name it, and we’ll build it.”
Just as he pursued elite dietitians to formulate the products, the drive to create a consumer brand led him to seek out Rob Dyrdek, whom he knew not just as a former athlete but as an expert brand builder and storyteller. Dyrdek and Wan immediately hit it off, and Momentous was born.
“Momentous was built from pure passion, with a rock-solid foundation of expert knowledge and science,” Dyrdek said. “I immediately knew this was something that was going to help people reach their goals. Matt is a true Do-or-Dier entrepreneur and had a clear vision for creating a company with the highest-quality products that high-performance individuals need to be their best.”
For the full story: Yahoo! Finance