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Dyrdek Machine Announces New President & COO To Lead Growth And Expansion

Brian Atlas, Co-Founder of Street League Skateboarding, Takes Key Role, Growing Existing Portfolio and New Brand Opportunities with Rob Dyrdek’s Venture Studio

Brian Atlas has been named President and Chief Operating Officer of Dyrdek Machine, the innovative, venture studio founded by master brand builder Rob Dyrdek.

Atlas will help chart Dyrdek Machine’s growth, expanding its existing portfolio, working with companies already partnered with Dyrdek Machine and working hand-in-hand with Dyrdek to identify new, disruptive brands to help launch and support with ‘do-or-dier’ founders at the helm.

For the full article: Yahoo! News